Dear Maxen,
I would like to thank you for your response and your
concern.
I understand you have reduced the “recommended selling price”
of your products by a bigger percentage than the cost reduction on your
product. Your reduction translate to $0.40 per crate.
In our Big Brown Bottle Promotion at Magumbe Bottle Store
the selling price on quarts is $1.67 which beats your so called “recommended
retail price” and we are passing on a discount whooping $0.33 per bottle to our cash strapped
customers. This translate to a total discount of $3.96 per crate as compared to
the $0.40 which you are offering me.
My facebook post is a plea to you to wake up to economic
realities. We used to have three delivery per week and as I write we now have one delivery per
week and the delivery truck is getting smaller too!!
The price of beer has risen from below $12.00 in 2009 to the
current price of $17.40 per crate. Inflation in the same period has fallen from
over 17% to -0.01. The rate of the rand
against the dollar has also fallen over the same period. WHY HAVE YOUR PRICE
CONTINUED TO RISE?? That is my million dollar question to Delta Beverages.
I am both a consumer and seller of your product and I feel
pity on myself and other drinkers. I also happen to understand my market and
that is why I am running the BIG BROWN
BOTTLE PROMOTION !!!!
Regards,
Edmore Mbuzana Mlambo
P. S: A pint of beer
cost 4 rands in South Africa I am serious thinking of emigrating there.
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